Shreya Chaturvedi
Portfolio          2025


About ----- Select Projects       
Malagasy  // Tryst // Happy Heads 
Hot Chocolate Bombs  // Gulabo



































YEAR
2025

Client - BluEncore

Role
Lead Visual Designer — Branding, Illustration & Layout Systems


Malagasy is a richly illustrated board game that explores the ecosystems of Madagascar through play. 

Designed to educate and enchant, it blends scientific accuracy with visual storytelling across modular boards, unique tiles, and 35 hand-illustrated culture cards.

I led the visual design across branding, packaging, game components, and a 19-page rulebook — building a playful, cohesive system from scratch. 


//SELECTED ARTWORKS








     
             
 





YEAR 2024

Team - Wololo HQ

Role - Visual Designer
(Branding & Identity Systems)


Tryst seeks to position itself as
the go-to-brand for nail products, accessories and equipment, recognised for their superior quality and affordability.
Their mission is to elevate the
nail care industry by offering a range of luxurious products at affordable prices. 
Since Tryst’s main product
offering is nail paint, the aim was
to establish a sleek, modern and memorable logo which can be printed legibly in a small size and build trust with the consumer.  


                   










Client - HappyHeads
Agency - Wololo HQ
Role - Logo Design, Brand Identity, Illustrations & Iconography 
Year - 2024


HappyHeads an all-encompassing mental health online service.

The design choices were executed to create a calming and happy space, where visitors can find solace and explore various counselling services. The outcome of the rebranding endeavour is a visual identity that exudes positivity and embraces the profound significance of mental health. 

The HappyHeads logo, infused with elements of contentment and ease, serves as a welcoming symbol of support.














Hot
Chocolate
Bombs




Year - 2024
Client - Third Roast

Agency 
Independent (freelance project)

Role
Packaging Design,  Illustrations,
Brand Identity



This was a freelance packaging
project designed around the
experience of winter gifting.

I developed a warm, whimsical
visual language that could scale
across multiple packaging format — from individual sleeves to assorted gift boxes.

The design prioritised shelf appeal while inviting a tactile, nostalgic experience through texture,color, and form.














Year 2024
Client  - Gulabo
Agency Freelance
Role
Logo design, brand identity, mascot design, label design, illustration




At the exhilarating intersection of branding and illustration, lies the captivating journey of Gulabo —a conceptualized Indian liqueur brand awaiting its debut. Within
the stages of pitching and ideation, Gulabo emerges as a testament to the profound blend of culture, luxury, and innovation.

I endeavored to craft a visual identity that not only embodies the essence of Indian heritage but also ignites the senses with ornate opulence.


Inspired by the resplendent hues of traditional textiles and regal motifs, the color palette weaves narratives of indulgence and celebration.
Coaster mockups











Brand mascot - Gulabo





Main motif




main label



The label blends heritage with opulence through intricate visual cues. The silhouette nods to the Taj Mahal, while the general form draws inspiration from traditional Jaipuri windows and arches. Motifs echo the delicate embroidery found in vintage Indian saris, layering meaning into every element.

Crowned by a central bovine figure — adorned like a queen — the composition reimagines Indian luxury in a contemporary, celebratory light.

ABOUT
2025
PORTFOLIO  




Hi,
I’m Shreya

A visual designer, illustrator and artist based in
Delhi.   With a multi-disciplinary background and an adaptable practice, I bring a thoughtful balance
of structure and sensitivity to each project. 

I enjoy the creative exploration that unfolds
through each brief, and I’m drawn to the challenge
of translating complex or elusive ideas into clear, engaging visual systems. 

My approach flexes in tone and style to serve the unique needs of each project - always guided by strong  design foundations and storytelling that
feels honest and intentional. 

I’m excited to contribute to teams that value
clarity, collaboration and craft. 

CORE SKILLS

Design Systems
  • Brand Identity 
  • Visual Systems
  • Layout & Typography

Creative Output
  • Illustration
  • Packaging
  • Art Direction

Workflow & Collaboration
  • Pitch Decks
  • Cross Functional Teams
  • Production Files


_______________________________


SELECT CLIENTS

Zepto
Qurist
Volvo
UBL
Skillshare
Bluencore
Third Wave Coffee
Chaayos

PREVIOUSLY

Wololo HQ
Visual Artist, Feb 2023 - Oct 2024
The Mavericks India 
Graphic Designer & Illustrator,
June 2021 - Feb 2023
Echoes of the Earth
Installation Artist, 2019
The House of Artisans 
Design Intern, 2019
Blue Vector
Design Intern, 2018



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CONTACT

Linkedin
curlysarchive.inbox@gmail.com
Instagram
+91 9873904703